Take "CARE" and pride in the quality of everything you touch and everything you do. Always ask yourself, "Is this my best work?" Everything you touch has your signature. Sign in bold ink that you "CARE". Pay attention to the details and get them right - the first time. From the spelling of the client's name, to the specific language we are placing on their awards, to the colors in their logo… details matter. Be a fanatic about accuracy. Do whatever it takes to meet and exceed the customer's needs.

Honor Commitments and be "DEPENDABLE". There's no better way to earn people's trust than to be true to your word. Do what you say you're going to do, when you say you're going to do it. This includes being on time for appointments and abiding by our 24 Hour Rule for order entry, proofs, returning customer's calls and emails. Allow extra time by being organized for surprises and delays, and don't let these become excuses. Individual accountability for our teams success. “Dependability is THE Best Ability” - be there for your teammates.

Assume positive intent. Work from the assumption that people are good, fair, and honest, and that the intent behind their actions is positive. Set aside your own judgement and preconceived notions - always be professional. Give people the benefit of the doubt and your "RESPECT". Give respect to others, and expect respect in return.

Always create "WIN/WIN" Solutions. It's a 2-way street. Learn to think from other's perspective. Discover what they need and find a way to help them meet those needs while fulfilling your own. Win/win solutions are always more effective and longer lasting than win/lose solutions.

Keep things "FUN". Remember that the world has bigger problems than the daily challenges that make up our work. Stuff happens. Keep perspective. Don't take things personally or take yourself too seriously. Laugh every day. Celebrate Success. Catch people doing things right is more effective than catching them doing things wrong. Create and have FUN while accomplishing goals.

Do the right thing - Always. Demonstrate an unwavering commitment to doing the right thing in every action you take and in every decision you make, even when no one is looking. Have "INTEGRITY" and always tell the truth. If you make a mistake, own up to it, apologize, make it right and learn from it. We espouse greatness and back it up.

Find a way to say "YES". Take personal responsibility for making things happen - somehow, someway. Respond to every situation by looking for how we can do it, rather than explaining why it can't be done. Be resourceful and show initiative.

Go the Extra Mile. Be willing to do whatever it takes to accomplish the job… plus a little bit more - "HUSTLE". Take the next step to solve the problem. Even if it takes doing something that's not in your job description. Work quickly & efficiently. It's the extra mile that separates the average person from the superstar - be a superstar.

Be obsessive about organization. Regardless of the quality of your work, if you can't manage multiple issues, tasks, and promises, you won't be a superstar. Maintain a clean and orderly work area. Use an effective task management system for prioritizing and tracking outstanding issues and responsibilities. Attack the wastes that create DOWNTIME: Defects; Overproduction; Waiting; Non-utilized Talent; Transportation; Inventory; Motion; and Extra processing. Work Smarter, Not Harder.

Look to Continuously Improve. Practice Blameless Problem Solving. Apply your creativity, spirit, and enthusiasm to developing solutions, rather than pointing fingers and dwelling on problems. Identify lessons learned and use those lessons to improve our processes so we can't make the same mistake again. Get smarter with every mistake. "LEARN" from every experience. Regularly reevaluate every aspect of your job to find ways to improve. "Because we've always done it that way" is not a reason.